Opinions often change from year to year, or even day to day based on various circumstances. What is true of your target audience one year may be entirely different the next.

In a tracking study, the same questions are asked over a period of time, whether it is an election poll tracked daily or a customer satisfaction study tracked annually. This allows you to monitor shifts in opinions, attitudes, and perceptions over time.

Nova Research Group conducts numerous tracking surveys for satisfied clients and has extensive experience in their correct implementation. To ensure accuracy, questions are worded and asked in exactly the same order and manner each time, and the sample is devised using consistent methodology to guarantee reliable and comparable results.