The results of your study are only as reliable as the people who answered your survey. How can you be sure they truly represent the population you wish to study? The sample must be carefully designed, managed, and sized correctly.

Nova Research Group carefully designs and manages a sample list of people to ensure accurate and representative results:

• Every member of the population has an equal chance of being contacted, ensuring no type of person or opinion is omitted.
• For telephone surveys, random digit dialing ensures all members, including those with unlisted numbers, are reachable.
• Appropriate screeners confirm that respondents meet the qualifications of the target audience.
• Surveys are conducted throughout the day to ensure availability across all demographics and occupations.
• Sample sizes are carefully determined to minimize margin of error and maximize study precision.