Sometimes it is necessary to show a person a product or reach certain types of people who frequent a specific location. In such cases, on-site studies and face-to-face interviews are highly advantageous for measuring real opinions and experiences.

Nova Research Group’s professional staff conducts studies on-site at any location, trained in your study’s specifics as well as techniques to minimize refusals and ensure respondents feel comfortable. Supervision, monitoring, and verification are provided for all studies.

Our on-site services include interviews, mystery shopping, product testing, store audits, and other related services across a wide range of locations including restaurants, retail, entertainment, medical, and service establishments.