Nova Research Group’s mystery shopping research service is used to anonymously examine your company. Mystery shopping fills the critical gap between operations and marketing, ensuring that the front lines of your company are delivering the services, communications, and final products you intend. Our mystery shopping service provides your company with valuable information that helps improve operating efficiency, examines employee honesty and integrity, and captures the real experiences of customers who call, visit, or patronize your business.

Before every project, we thoroughly discuss your specific needs and objectives. Based on your goals, we custom-design a project tailored to your requirements, providing mystery shoppers who match the profiles of your actual customers. We then analyze the results and deliver clear, concise findings and actionable information.