Often it is necessary to show a person a product, or to reach certain types of people who frequent a specific store or location. The best way to measure opinions about a product or service may be interviewing people before, after, or while they use it. In such cases, on-site studies and face-to-face interviews are highly advantageous.

Nova Research Group’s professional staff conducts studies on-site at any location, trained in the specifics of your study as well as techniques to minimize refusals and ensure respondents feel comfortable. Supervision, monitoring, and verification are provided for all studies.

Our on-site services include interviews, mystery shopping, product purchases or testing, store audits, and other related services across a wide range of locations including restaurants, retail, entertainment, medical, and service establishments.